Sunday, August 21, 2016

Reflections on Uber


The Uber site visit provided a small glimpse into an interesting company that continues to disrupt the transportation industry as we know it through their innovative offerings. Uber leverages their position as platform provider to use collected data in interesting ways such as statistically predicting rider/driver compatibility. I particularly liked hearing about Uber's "Landing Party" teams (a reference to the small focused away teams portrayed in Star Trek) which are assembled from various human resources throughout their highly matrixed organization to tackle problems using their "double diamond approach".
My impressions of Uber prior to the visit were of a company focused on rider quality without much consideration for driver issues. The site visit did very little to change this perception despite many assurances to the contrary. Uber, though allowing both drivers rate passengers, admitted that no passengers had been removed from the platform furthering the notion of a lack of concern for driver issues. Interestingly, a few days after the Uber site visit, Bloomberg published article citing how Uber was rolling out driverless cars in Pittsburgh (http://www.bloomberg.com/news/features/2016-08-18/uber-s-first-self-driving-fleet-arrives-in-pittsburgh-this-month-is06r7on).

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