Airbnb office visit was the part that I’ve always
been expecting before the trip and it turns out to be the most worthwhile part
ever. Meeting with Chip Conley, the Head of Global Hospitality and Strategy for
Airbnb, is definitely the best part during the visit. Chip’s job is to help
Airbnb regulate hospitality standards, improve guests’ satisfaction on the
entire trip and evolve Airbnb into a full-fledged hospitality company.
Chip stated that hospitality is the most
important direction that the company is working on although it is also the most
difficult part at the same time. “How can we deliver hospitality when we don’t
have any employee?” said Chip. As the hosting community is growing in a fast
pace, it is of vital importance for Airbnb to ensure the quality delivered by
hosts. To make the Airbnb guest experience more consistent from stay to stay
and more reliable, he had created nine hospitality standards for hosts to
follow – communication, check-in, accuracy, cleanliness, etc. The host-guest reciprocal
review system is also essential for Airbnb to conduct quality control and track
guest satisfaction. It’s interesting to know that 70% to 75% guests and hosts
on Airbnb review each other while there are only less than 10% guests leave
reviews for average hotels. Airbnb has a proper feedback loop which normal
hotels don’t have. Guests and hosts are encouraged to leave reviews to each
other after each stay. They can’t see the review left by the other party until
they write a review too. All the reviews are open to public for future guests
to look at before they make a reservation. The opaque review platform turns the
worst characteristics (non employees personal hosts) to the best opportunities.
When Chip was asked about the competition
with hotels industry, he confidently said that Airbnb perfectly fits the gap in
the travel industry so it aims to become a global super brand of travel not
only an alternative to hotel. He said that travelers want unique and
personalized travel experience that most of the global hotel chains cannot
afford. That’s why the concept of Airbnb – live like a local – works really
well in the industry. Also, a research shows that people live with Airbnb tend
to spend longer time to explore the city than regular hotel guests. We have
enough reason to believe firmly that Aibnb is the market trends.
Chip is a charismatic leader. I can see the
enthusiasm, passion and hospitality emanated from him. Thanks to this great
opportunity that I can learn directly from the famous hospitality guru.
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