In my opinion the
meeting with Airbnb was the best company visit from the trip. Hearing from a
high level executive like Chip was helpful to understand the direction of the
company. It was surprising to hear that Airbnb does not intend to compete in
the same market as hotels. Considering the similarities between the two
industries it was strange that they would not battle for the same consumers.
However, after listening to him explain the differences between the type of
guests that use the platform it started to click.
A topic that was
not mentioned by chip, but was covered in the Uber site visit was the focus on
the host. Airbnb is highly focused customer, whereas Uber wants to supply more
drivers. I found the reasoning for the companies, who both operate in the sharing
economy, to be logical, but also made me question what would happen if Airbnb
took a similar approach and improved the experience for the hosts. Uber has the
volume driven business model that incorporates multiple trips from the same
driver in one day. Airbnb can only be used by one guest per stay and the
average stay was surprisingly long. I question if Airbnb took a larger role in
establishing more “superhosts” or even increasing the volume of listings, how
that would play out over time. The excess capacity is still in the market, but
people are not being proactive to become hosts. Even from our research, almost
four times as many people use Airbnb as a consumer than as a host. If there
were a way to increase the amount of hosts I believe there would be an increase
in revenue from the increased options for users. This would be an interesting
strategy if Airbnb were to implement it, but from the company visit it seems
that they are focusing on
the core “superusers” that they already have.
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